For salons, stylists & the people in their chairs

Great hair deserves an audience.

Embrly turns the work happening in your chairs into a following — and turns that following into bookings. The whole team posting, on theme, every week, from their own accounts.

I’m behind the chair I’m here for the hair
1 tapto Instagram, no passwords
$29 or lessper chair, per month — every plan
1 linkfrom every look to your booking page
No passwords, everContent belongs to the stylistNudges stay gentle
Discover Embrly ↓

The whole team posting
Fall Transformation.

One theme a week. Every chair sees the same brief, shoots the before-and-after, and shares from their own account. Tap any screen to see how it works.

Swipe · tap a screen to open
Act one · The weekly loop · Before & after capture

The transformation shot, made foolproof

The before/after is the industry’s proof of skill. Embrly’s capture flow is built around it — not bolted onto a generic camera.

  • Ghost-overlay alignmentThe “before” floats faintly over the live camera so the “after” lines up perfectly, every time.
  • Client consent in one tapA consent record is captured with the photo. No consent, no sharing — the look stays private to the stylist, always.
  • Service tags on every lookTag balayage, vivids, curls, precision cuts — tags power portfolio filtering and Discover search later.
1 / 10Read the full story ↓
The weekly rhythm

From a finished client
to a posted look, in three taps.

The salon sets the theme. Stylists capture and caption. One tap hands it to Instagram — from the stylist’s own phone, on the stylist’s own account.

Step one

The salon sets the theme

One weekly theme — “Golden hour blondes,” “Holiday party hair” — with a hashtag pack and post ideas. Pick from the library or write your own.

Step two

Stylists capture & caption

Before-and-after capture with ghost-overlay alignment, client consent in one tap, and AI captions written in each stylist’s own voice.

Step three

One tap to Instagram

Straight to the stylist’s own account through the native share sheet. Streaks, kudos, and a team Wins feed keep the momentum warm.

Everything the room needs

Built around the before-and-after, not bolted onto a generic camera.

Three acts: the weekly loop, the momentum that keeps a team posting, and the pages where the work turns into clients. Tap a card for the story; scroll on for the full chapters.

Act one · The weekly loop

The transformation shot, made foolproof

The before/after is the industry’s proof of skill. Embrly’s capture flow is built around it — not bolted onto a generic camera.

Ghost overlay, consent, tags
Act one · The weekly loop

One theme a week is all the planning you need

The whole team posting different things is noise; the whole team posting on one theme is a brand. Set it once a week and the app carries it to every chair.

The library, the brief, broadcast
Act one · The weekly loop

Captions in your voice, not a robot’s

The blank caption box is where most posts die — and a rushed photo undersells great work. Embrly writes the caption in your voice, and coaches the shot before it goes out.

Voice match, photo coach
Act two · Momentum

Momentum is a team sport

Every shared look lands in the salon’s Wins feed, where teammates react and owners give kudos. Recognition — not pressure — is what keeps a posting habit alive.

Wins feed, inbox, public kudos
Act two · Momentum

Visibility without the nagging

You can’t control your stylists’ personal accounts — and you shouldn’t have to. The dashboard shows you the pulse; the app handles the reminders.

Pulse, nudges, boundaries
Act two · Momentum

A game layer that’s warm, not corporate

Streaks, badges, and a monthly leaderboard rank participation — never follower counts. Showing up is the metric, because showing up is what grows an account.

Streaks, badges, leaderboard
Act one — the weekly loop

From a finished client to a posted look

Capture, theme, caption, share. Four screens, one habit.

01 / 10
Before & after capture

The transformation shot, made foolproof

The before/after is the industry’s proof of skill. Embrly’s capture flow is built around it — not bolted onto a generic camera.

  • Ghost-overlay alignment

    The “before” floats faintly over the live camera so the “after” lines up perfectly, every time.

  • Client consent in one tap

    A consent record is captured with the photo. No consent, no sharing — the look stays private to the stylist, always.

  • Service tags on every look

    Tag balayage, vivids, curls, precision cuts — tags power portfolio filtering and Discover search later.

AfterBeforeBeforeAfter
◀ ▶
Consent capturedSigned in one tap · stays with the photo
02 / 10
Weekly themes

One theme a week is all the planning you need

The whole team posting different things is noise; the whole team posting on one theme is a brand. Set it once a week and the app carries it to every chair.

  • A library that does the thinking

    Seasonal and evergreen themes come pre-written — brief, hashtag pack, and per-post ideas. Apply one in two taps or write your own.

  • Every stylist sees the same brief

    The current theme sits on every stylist’s home screen with ideas they can act on between clients.

  • Broadcast across locations

    Multi-location brands can set one theme for every location at once — or let each location run its own.

This week · Aug 3–9Fall Transformation · applied to 7 chairs
03 / 10
AI captions & photo coach

Captions in your voice, not a robot’s

The blank caption box is where most posts die — and a rushed photo undersells great work. Embrly writes the caption in your voice, and coaches the shot before it goes out.

  • Voice-matched from day one

    Paste a few of your real captions during onboarding; every generated caption after that matches your tone, your slang, your emoji — tweak, regenerate, or copy it straight to the clipboard.

  • A photo coach in your pocket

    Before you post, the coach reads your shot and gives two or three specific fixes — “turn the chair toward the window,” not “improve lighting.”

  • Theme- and service-aware

    Captions reference the week’s theme and the look you tagged — never generic “new hair, who dis” filler.

Your caption · tone
Swipe for the glowup — from flat black to warm, dimensional caramel woven through every wave.
#fallhair #copperhair #autumnvibes
Copy caption19 AI assists left
04 / 10
Posting

One tap to Instagram — no passwords, ever

Embrly hands the finished post to the Instagram app on the stylist’s own phone. Their account stays theirs — we never ask for credentials, and we never post without them.

  • The native share sheet

    Composite before/after image plus caption on the clipboard, straight into Instagram. Works with any account — personal or professional.

  • “Posted?” keeps the streak honest

    A one-tap self-report marks the week done and feeds streaks and the owner dashboard.

  • Verified posting, coming

    An official Instagram connection (via Instagram login, opt-in) will verify posts automatically. “Not connected” stays a first-class choice forever.

✓Capturebefore · after
✓Captionin your voice
✓Share sheetInstagram, your account
4Posted?one tap · feeds the streak
Act two — momentum

What keeps a team actually posting

Recognition over pressure: the feed, the streaks, and the dashboard that never nags.

05 / 10
Wins feed & kudos

Momentum is a team sport

Every shared look lands in the salon’s Wins feed, where teammates react and owners give kudos. Recognition — not pressure — is what keeps a posting habit alive.

  • The Wins feed

    A private, salon-only feed of everyone’s latest work. Kudos from teammates, kudos from the owner.

  • Kudos that land somewhere

    Kudos show up in each stylist’s activity inbox — a bell on the home screen with an unread badge, so appreciation never goes unseen.

  • Public kudos on Discover

    Stylists who opt into Discover collect public kudos from the wider community too — one per person, real accounts only.

Maya gave you kudoson your caramel melt
Lena gave you kudos“That dimension. Chef’s kiss.”
06 / 10
Streaks & badges

A game layer that’s warm, not corporate

Streaks, badges, and a monthly leaderboard rank participation — never follower counts. Showing up is the metric, because showing up is what grows an account.

  • Weekly streaks

    Post on theme, keep the flame alive. Streaks are per-salon, so a stylist who floats between locations builds each one honestly.

  • Badges that mean something

    First light, Full picture, Season, Crown — earned through consistency. A 12-week streak says more to a hiring salon than 10k followers.

  • Monthly leaderboard

    A fresh race every month so January’s champion doesn’t own the board in July. Multi-location brands get a brand-wide board too.

This month · ShearSpark
1Maya Chen10-wk streak
2Priya Kapoor7-wk streak
3Kenzie Blake6-wk streak
4Sofia Marino4-wk streak
embrly.app/dashboard
EmbrlyOverviewThemesTeamSalonNotesSettings
ShearSparkWeek of Sep 7–13
This week
The team is posting on Foil Pulls.
7 of 7 people have posted this week · ↑ 14 pts vs last week
Next week’s themeInvite a stylist Send kudos
100%posted
Participation · 8 weeksJul 20 → Sep 7
Looks23↑ 6 vs last wk
Reactions148
New notes5
Page views412
Booking taps31
Booked value$2,480
AI assists64of 700 this month
From Discover58top source: Discover
Who’s posted7 of 7
Lena6 wks
Maya10 wks
Priya7 wks
Kenzie6 wks
Sofia4 wks
BiancaPosted
DrePosted
07 / 10
Owner dashboard

Visibility without the nagging

You can’t control your stylists’ personal accounts — and you shouldn’t have to. The dashboard shows you the pulse; the app handles the reminders.

  • Participation at a glance

    Who posted this week, current streaks, kudos given, and the top look — one screen, updated live, plus a Monday-morning digest so the week starts without chasing anyone.

  • Nudges the app sends, not you

    Reminders are app-voiced (“You haven’t posted this week — here’s a 30-second idea”), arrive at most once a week per kind, and respect quiet hours and each stylist’s preferences. You never play bad cop.

  • Boundaries by design

    Owners see shared work and participation — never a stylist’s private captures or unconsented photos. That line is enforced in the database, not by policy. Stylists join by scanning a QR code at the front desk; revoke any invite, any time.

08 / 10
Multi-location

Every location, one login

Own more than one salon? Add locations from the app and run the whole brand without juggling accounts — while each location keeps its own team, themes, and energy.

  • The salon switcher

    One tap moves you between locations. Stylists who work Tuesdays here and weekends there get the same switcher — one account, every chair they work.

  • The group pulse

    Participation, posts this week, and the top look for every location, side by side — plus a brand-wide leaderboard.

  • Theme broadcast

    Set one theme for every location at once, or let each location run its own. One bill for the whole brand; floating stylists are only counted once.

✓ShearSpark5/7 posted
2ShearSpark Downtown4/9 posted
+Add a locationone login, one bill
Act three — getting found

Where the work turns into clients

A page for every stylist, and a showcase that runs on consent and consistency.

embrly.app/@lena-spark
EmbrlyDiscoverStylistsSalonsFor clientsHelpSign in
The workThe stylist
09 / 10
Public portfolio pages

Every stylist gets a page worth linking to

Every shared look builds a public portfolio at embrly.app/@yourname — a booking-ready page that belongs to the stylist, wherever their career goes.

  • Bio, services, socials, booking

    Headshot, service list, Instagram/TikTok/website links, and a booking button — the link-in-bio that’s actually a portfolio.

  • Built for sharing

    Every page gets a designed share card for texts and DMs, and looks grids filter by service tag.

  • Proof it’s working

    Stylists see page views and booking-link clicks — the receipts that posting turns into clients.

embrly.app/discover
Fresh from the chair

Find your next chair.

Every look below is a real, consented transformation from someone’s chair — tap a photo to see the before.

10 / 10
Discover

Get discovered — on your terms

Discover is an opt-in showcase where clients and salons browse real transformations — searchable by specialty, ranked by consistency and kudos. Deliberately not another social network: no DMs, no follower counts, no algorithm chasing your attention.

Browse Discover ↗

  • Filter by specialty

    Service tags roll up into filterable specialties. A client hunting a curly specialist can actually find one — try that on Instagram.

  • Verified work history

    A stylist’s salon affiliation comes from real membership — never typed in. “ShearSpark · 2026–present” is a résumé line nobody can fake, and it stays as a dated history when they move on.

  • Opt-in, gated, moderated — for salons too

    Nothing is public until you flip the switch, stylists land on Discover automatically after three consented looks, and every public page has a report button. Discoverable salons get a live culture page — roster, team work, posting energy — that recruits clients and talent alike.

Pricing

Simple tiers, priced by the chair.

Every salon plan works out to $25 or less per stylist a month, and most land under $20 — under a dollar a day per chair, with every stylist on the full app. Bigger rooms get seats bundled and a flat rate per extra chair. Slide to find your room.

Independent? Solo is the same engine sized for one chair — and if you join a salon later, or leave one, your work and page come with you.

Annual billing saves 14–16%. Extra seats always bill monthly.

6 chairs

140+

Your fit

$24.83per chair / mo

Salon Lite — $149/mo for 6 chairs

$49 base (2 seats) + 4 extra seats × $25 = $149/mo

Under a dollar a day per chair — one rebooking per chair covers the month.

Sliding is just math — nothing gets charged. Talk to us and we’ll set it up.

For independent stylists

Solo

$29/mo

or $299/yr — save 14%

One seat — yours

The whole engine, sized for one chair — booth renters, suite owners, and stylists between salons.

  • Before/after capture & consent
  • AI captions in your voice
  • Public portfolio page & share cards
  • View & booking-click analytics
  • Streaks, badges & Discover (opt-in)
Talk to us

Small teams, two to seven chairs

Salon Lite

$24.50/ chair / mo

$49/mo covers 2 chairs

2 seats included · +$25/mo per extra seat

The full salon app for the small room — every feature Salon Pro has, priced by the chair instead of the bundle.

  • Every Salon Pro feature, seat by seat
  • Add or drop chairs anytime — it’s just math
  • Pro starts paying for itself at 8 chairs
Talk to us

One location, whole team

Salon Pro

$19.90/ chair / mo

$199/mo covers 10 chairs

10 seats included · +$15/mo per extra seat

Everything in Solo for every stylist, plus the alignment layer that keeps the team posting together.

  • Everything in Solo, for the whole team
  • Weekly themes & theme library
  • Wins feed, kudos & leaderboard
  • Owner dashboard & Monday digest
  • App-voiced nudge engine
  • QR invites & team management
Talk to us

Multi-location brands & large salons

Salon Scale

$17.45/ chair / mo

$349/mo covers 20 chairs

20 seats included · +$10/mo per extra seat

20 chairs
$17.45 /chair
30 chairs
$14.97 /chair
40 chairs
$13.73 /chair
Talk to us

Every location under one login, one bill — with the cross-location pulse that shows where the energy is.

  • Everything in Salon Pro, every location
  • Salon switcher & floating stylists
  • All-locations dashboard
  • Theme broadcast across locations
  • Brand-wide leaderboard
  • Seats deduped — floaters count once

The break-evens

The ladder is built so the next rung pays for itself.

Salon Lite climbs $25 a chair until, at the 8th, it costs exactly what Salon Pro costs — so Pro takes over with two seats already spare. Salon Pro then climbs $15 a chair until, at the 20th, it costs exactly what Salon Scale costs — and from the 21st on, Scale is cheaper every single month with cheaper seats besides ($10 instead of $15). You never pay a penalty for growing, and you don’t need a second location to move up: one big room qualifies, and the multi-location layer is simply there when you open the next one.

Salon Lite · 7 chairs

$174/mo

the last cheap rung

Salon Pro · 8 chairs

$199/mo

same as Lite would cost — switch

Salon Pro · 20 chairs

$349/mo

identical to Scale — switch

Salon Scale · 25 chairs

$399/mo

vs $574 staying on Pro

Cosmetology schools: we’re building a program where students graduate with a working portfolio that follows them to their first chair. Let’s talk.

Founding salons get founding terms — talk to us before you subscribe and we’ll sort it out.

Questions, answered

Everything owners & stylists ask us

Does Embrly post to Instagram for us?

No — and that’s deliberate. Embrly prepares the post (composite image, caption in your voice) and hands it to the Instagram app on the stylist’s own phone through the native share sheet. The stylist taps share; the post comes from them. An optional verified connection through Instagram’s official login is coming, and it will always be opt-in.

Do you need our Instagram passwords?

Never. We don’t ask for credentials, store them, or want them. Stylists’ accounts stay entirely theirs — it’s one of our founding promises, and the architecture makes it true.

Do stylists need a business or creator Instagram account?

Not for posting — the share sheet works with any account, personal included. The future verified-posting mode uses Instagram’s official connection, which Instagram only offers for professional (business or creator) accounts; the app includes a walkthrough for switching, which is free and takes about a minute.

Can owners see everything stylists capture?

No. Owners see shared work and participation — who posted, streaks, the Wins feed. Private captures and photos without client consent are never visible to anyone but the stylist. This boundary is enforced at the database level, not by an honor system.

What happens when a stylist leaves the salon?

Their captures and portfolio go with them — content belongs to the stylist, always. The salon keeps its themes, dashboard, and history. On Discover, the affiliation converts to a dated work-history entry (“Salon X · 2024–2026”), verified because it came from real membership.

How does client photo consent work?

Consent is captured in one tap at photo time and recorded. A look with a client in it can’t be shared or published without consent — it stays private to the stylist. The one exception is product shots, where nobody is in frame and there is no client to ask.

Will my team get spammed with notifications?

No. Each kind of nudge arrives at most once a week per stylist — the theme launch, the midweek idea, the streak check — plus their own Daily Focus on mornings they’ve planned. Quiet hours and days off always win, every stylist can tune their days or opt out, and reminders are written in the app’s voice — encouraging, never guilt-tripping — so they never come from the owner. Everything runs on the salon’s clock, not a server’s, so a Sunday-night post counts for the week it was posted in.

Is my page on Discover automatically?

Not until you have earned it. Your page is private until you publish it. Once published, stylists land on Discover automatically after three consented looks (a quality floor, not a paywall) — and can switch it off any time. Salons flip their own switch. There are no DMs and a report button on every public page.

We have multiple locations — how does that work?

Add locations from the app. You get one login with a switcher, a side-by-side pulse of every location, optional theme broadcast, and a brand leaderboard. Stylists who float between locations use one account, and billing counts each person once across the whole group.

I’m independent — no salon. Is Embrly for me?

Yes. The Solo tier is the same engine without the team layer: capture, AI captions, your public portfolio and booking link, Discover discovery, streaks. And if you join a salon later — or leave one — your work and page come with you.

What platforms does it run on?

iPhone and Android, with the portfolio and Discover pages on the web for anyone to browse. Currently in closed beta with our founding salons.

What about TikTok?

On the roadmap. Instagram is where salon discovery lives today, so it’s where v1 ships — TikTok sharing is planned as a fast follow.

If you can scroll Instagram, you can use Embrly.

We’re onboarding a small group of founding salons. Tell us about yours.

Talk to usSign in

Or write to hello@embrly.app.